The other day I watched a video about burned-out YouTube stars. 

It profiled young people who have achieved massive subscriber numbers (in the millions each), but found themselves anxious and unable to cope with the demands of churning out content on a consistent basis. 

They described it like "being on a treadmill" and said they were constantly stressed out. 

One of them said; "This is all I've ever wanted. Why am I so unhappy?" 

It's gotten so bad that a lot of the big players on there are taking a break from it all for the sake of their sanity. 

Part of the issue is the way the platform works:

One top creator explained how taking just one week off dropped her usual one million or so views per video to "just" 200,000 or so.  

When you rely on eyeballs watching your stuff, an 80% drop in traffic is enough to freak anyone out. 

And then there's the knowledge that millions of newbies are just itching to take your place, and that makes it hard to relax and take a day off (let alone a week or more). 

Although YouTube was never a big part of my business (especially not after Facebook started live videos), I've had similar worries about not keeping up with my content creation on social media. 

A few years ago, I felt like I was on the social media treadmill - and I wasn't happy with the results for the amount of content I was churning out. 

After taking time to step back and look at the situation, I stumbled on something that I (and most other coaches) completely miss when they're running around like chickens with their heads cut off creating content. 

Once I picked up on this, and changed my approach, it made a huge difference. 

I instantly spent less time creating content, and more time making sales. 

At the end of the day, it comes down to sales and revenue. 

Since this is something that can be a game-changer for coaches, I'm going over it in the November issue of the "Secret Coach Club" newsletter. 

If you're feeling burned out on the content treadmill and would like a reprieve (and more sales), you can get it before Wednesday at midnight EST: 

Marc