There's a saying that every coach should commit to memory: 

"Fit before fee"

It means that you work with people who are a right fit for you, and not any Tom, Dick or Harry who's willing to pay you. 

I know it's hard to say that if you need the clients. 

I understand the temptation to take on clients even when your Spidey Senses are telling you they aren't the right fit. 

Back in the old days, I would take on pretty much anyone and justify it by telling myself that I could swing them around. 

I thought that with time, I could mold them into my perfect clients. 

For example, if they weren't very motivated, I would make up for that by putting in even more energy on my end. If they were only 75% into it, I would give 125% and that would even things out. 

But in time, I realized that not everyone should be a client of mine. 

One day, shortly after reading Michael Port's "Book Yourself Solid" and soaking in his "Red Velvet Rope" policy, I took pen to paper and outlined who my ideal client is. 

I came up with the following criteria to describe my ideal client:  

- An action-taker 

- Wants to make a big impact 

- Is coachable and respects boundaries 

- Is fun to work with 

- Pays me what I'm worth 

If you don't currently have criteria written out, I recommend that you take an hour and come up with you own (chances are yours will be different than mine). 

If you're a coach and my five points sound like you (and you could use 10 new clients in the next 90 days), we sound like a good fit to work together. 

My next group program opens up soon, and if you're a fit you can pay the fee here: 

Marc