An Internet Marketer once asked me why I don't have any cheap (ie: $7) offerings. 

 

If someone wants to pay me for help, it starts at a few hundred dollars for my DIY online programs or $497 for a one year subscription to my print newsletter where subscribers can "pick my brain" by email. 

 

Then there are my 1:1 and group coaching packages for a heck of a lot more than that. 

 

I've heard the arguments for having super cheap offerings ...  

 

The theory is once someone opens their wallet to pay a few bucks, they're more likely to buy other stuff.

 

And I'm not saying that it can't work in some cases (ie: selling a hard copy book where they pay a few bucks for the shipping cost, or a self-liquidating offer to eat into the cost of an advertising campaign). 

 

But I told him that I don't want to play in that world. 

 

Let's face it, you attract a different type of buyer by charging just a few bucks. 

 

That buyer doesn't have much skin in the game, so I'm not going to focus on them. 

 

Besides, someone paying $7 and then jumping to a coaching package that costs thousands of dollars isn't common (I'm not saying that it can't happen). 

 

Everything I do is to repel the buyers who want to pay peanuts. 

 

I even recently changed my print newsletter subscription options to get rid of the $97 monthly option, and I'm now forcing people to go with a full year at $497 since I was getting some people who jumped in for a month and then left (I want people to experience it for a year, not a split second). 

 

It's like Al Capone once said, I'd rather have four quarters than 100 pennies ... 

 

If you're ready to get more coaching clients, and you're willing to pay to do it, check out my "10 Clients In 90 Days" program. 

 

I'll be working closely with a handful of coaches over 12 weeks, more details here: 

 

 

Marc