Famous Hollywood agent Bernie Brillstein had a saying:
"You're no one In Hollywood unless someone wants you dead"
(He even used it as the subtitle of his autobiography, which is a great read by the way).
His point was if you're going to make it in that town, you'll ruffle some feathers and make some enemies along the way.
I'd argue that the same goes for the coaching industry (and any business for that matter).
"Dead" might be too strong of a word, but let's just say your competition won't be rooting for you to knock it out of the park.
If you're putting your message out there often and drawing attention away from them, there will be some backbiting.
In response, a lot of coaches put out watered-down content or fluff, or worse, they don't put out anything at all.
It's impossible to not offend anyone in the marketplace.
I could post: "The earth is round" and I'd offend some Flat-Earthers.
Or I could say: "Exercise is good for you" and someone would push back on that.
Heck, I posted a poll in my Facebook group earlier this year asking members if they'd rather be mentored by Gary Vaynerchuk or Tim Ferriss, and some declared that the question was "sexist" for not having a female choice in there.
Oy.
I've learned to block out that kind of stuff, or I'd drive myself crazy wondering if I'll offend one of the thousands of people who see the content that I put out into the world.
If you've been holding back in 2018, and would like to unapologetically get more coaching clients in 2019, my Secret Coach Club hard copy newsletter will help with that.
I've had subscribers tell me that it's pushed them to take their filters off and not worry so much about what others think of them.
I won't lie - if you follow what I teach, more people will know who you are (and by extension, you'll gather more critics).
But the good news is you'll have a lot more fans, and business, too.
The deadline to get the final issue of 2018 is tonight at midnight EST:
Marc