A lot of people will be relying on Uber to get home after partying tonight. 

 

But a lot of them won't realize that ride-sharing apps like Uber use "surge pricing" at times when demand is high (ie: New Year's Eve)

 

The average ride can be 3x to 8x higher than usual, and it's not always made clear to passengers when they request the ride. 

 

A few years back, a group in Montreal grabbed an Uber for what they thought would be a $100 ride back home after partying on New Year's Eve. 

 

But thanks to surge pricing, they were charged $630! 

 

According to The Montreal Gazette: 

 

"Surge pricing occurs when Uber's pricing algorithm detects periods of high demand (of rides) and short supply (of Uber taxis), and hikes up the price accordingly. This is supposed to encourage more drivers onto the roads (who wouldn't want an 8X fare hike?), reduce demand, and keep wait times in check ..." 

 

So if you're using a ride-sharing app to get home tonight, make sure you don't get gouged by a price surge.

 

(I've probably shot myself in the foot for ever getting Uber as a sponsor for my podcast, but if it saves a reader or two then it's worth it). 

 

If you're going out tonight, be safe - paying crazy Uber fees is better than driving drunk and hurting yourself or something else (please don't do that), but here's an alternative to going out and partying tonight:

 

If you're a coach, subscribe to my Secret Coach Club hard copy newsletter. 

 

It's $497 for an annual subscription, and you'll get 12 monthly issues with exclusive information and strategies that I don't share with anyone other than my coaching clients. 

 

It's all about helping you get more business, and it won't leave you with a massive hangover on New Year's Day.

 

It's cheaper than an Uber tonight, and better for your bank account ... 

 

The deadline to get in for the January issue is when the big ball drops tonight (midnight EST): 

 

 

Marc