Overall, I'm a fan of coaches researching their markets when crafting their offers. 

 

But I'm going to throw a big asterisk onto that ... 

 

While research is essential to finding out what your people want (so you can serve it up to them on a silver platter), it's easy to get stuck in "research limbo"! 

 

This research limbo can last weeks, months or even years ... and it's dangerous. 

 

Time spent researching is time that could have been invested in selling your offer. 

 

So why do coaches fall into this research trap? 

 

For one, research makes you feel busy. It makes you feel like you're doing work, and that you have momentum with your business. 

 

But as the quote goes, "It's not enough to be busy, so are the ants. The question is: what are we busy about?" 

(hat tip to Henry David Thoreau for that one). 

 

The other reason for research addiction is you don't risk the rejection that comes from selling something out in the marketplace. 

 

So research is a "safe space" where you won't get hurt (unfortunately, you won't find any rewards there either). 

 

Again, I'm a fan and believer in the importance of research, I'm not knocking it as long as you know where to draw the line and get out there to sell your stuff. 

 

If this has been tripping you up, I'm dedicating the whole March issue of the Secret Coach Club newsletter to how to create an appealing coaching program, and it'll also teach a good way to conduct research for it. 

 

Using my research method, you can get awesome feedback and ideas by limiting your research to just a few days (or a maximum of just one week). 

 

And then you can hit the ground running and start making money. 

 

The deadline to get it is this Thursday at midnight EST (the subscription amount is doubling in April as well): 

 

 

Marc