I was interviewed by Rob Balasabas from Thinkific last week, and the
topic of content creation came up.
I told him that the reason that online entrepreneurs struggle with it is they're too concerned about what others think of them.
They worry that they'll offend someone (which is hard *not* to do nowadays) so they hold back and play it safe by putting out bland content.
Although the interview was about email marketing, it applies to content across the board.
My suggestion to Rob's audience was to loosen up, not overthink things, and have some fun with their messaging.
Years ago I watched a movie that helped me with this.
"Bulworth" stars Warren Beaty as a Californian politician named Jay Billington Bulworth. He's running for reelection to the Senate and decides to end his life by hiring someone to assassinate him during the final weekend of the election (to make a long story short if he commits suicide his family won't get the insurance money).
Since he knows he's going to die that weekend, he decides to do a very un-political thing and just speak his mind without any filter or fear of losing votes.
The result is some non-PC answers to questions from voters, and frank talk about the issues. Since voters aren't used to hearing a politician not spinning or lying, it's a breath of fresh air ... and his popularity soars.
I won't spoil the movie, but it's worth a watch.
Anytime I find myself drifting towards the temptation of releasing boring content, I watch that film to give me a kick in the butt.
The coaching world, like the political world, isn't known for a lot of straight talk (although there are some Bulworths out there). But when you start acting more like Bulworth, you'll draw more people to you.
One place I love to release my inner-Bulworth is inside the pages of my Secret Coach Club newsletter.
In every issue I say what subscribers need to hear, not what they want to hear.
I've lost a few subscribers because of that, but I've gained a lot more.
If you want more coaching clients, check it out ... if you're easily offended, it's not for you.
The deadline to get in is Thursday at midnight EST:
Marc
PS: anyone who subscribes before the deadline will get a bonus issue included with their first package - the May 2018 issue which was a special theme one that shows how to create and sell your own hard copy newsletter. Here's that link again: