I read an article recently about hipsters looking and acting the same. 

 

MIT Technology Review ran the article about the "hipster effect", which argued that they all look and act alike. 

 

After it was released, an offended hipster emailed the magazine with this: 

 

"Your lack of basic journalistic ethics and both the manner in which you reported this uncredited nonsense and the slanderous unnecessary use of my picture without permission demands a response and I am of course pursuing legal action" 

 

Unfortunately, the photo was a stock of a hipster (not him), which proved the article's point. 

 

Now onto the subject of coaches ... 

 

I'm not suggesting that all coaches act the same. In the last five years I've had the chance to meet a lot of interesting ones with unique stories and messages. 

 

However, a lot of coaches do look and sound the same with their branding and their content. 

 

The trap I see too many fall into is trying to emulate influencers that they follow. They like Tony Robbins, or Brendan Burchard, or Gary Vaynerchuk, so they become clones of them. On the women's side, I see a lot of Marie Forleo clones making the rounds (I swear there's a factory churning out 100 per day). 

 

My advice? 

 

Just be yourself. Be so good that you have people trying to copy you. . 

 

I can't tell you what message to put out there (that would defeat the whole "be yourself" thing), but my Secret Coach Club print newsletter will help you get known. 

 

Every month you'll learn unique strategies for standing out in the crowded coaching market space, so you won't be like a boring, unoriginal hipster. 

 

The deadline to get in for the April issue is this Sunday night: 

 

 

Marc