It's been more than four years since I had Tom Poland on the Natural Born Coaches podcast, so i invited him back today ... 

This interview is all around lead generation, and especially the PREDICTABLE kind! We cover: 

•    The confidence you get when you have a steady flow of quality leads coming into your business

•    Tips for utilizing the networks of others to invite potential clients into your world

•    Why webinars can be such a highly valuable vehicle of warm leads

•    Tom’s thoughts on the concept of having “skin in the game” and the reason this is critical to determining the medium through which you do your marketing

•    A look at his own free book funnel and marketing strategy

•    Short funnels versus multi-layer funnels, and what Tom discovered in his testing of the two ... 

Here's the link to listen:  

https://www.naturalborncoaches.com/?p=20566

Marc Mawhinney 

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