During a Facebook Live interview that I did with Ann Carden yesterday, she said that she's a fan of the "Red Velvet Rope" policy.

It's from "Book Yourself Solid" by Michael Port, and It means that you treat your coaching business like the hot new restaurant that’s just opened up.

Not everyone can waltz in and expect a table.

Or you’re like the popular night club in town, with a 6 foot 8, 400 pound bouncer at the door – clipboard in his hands, checking carefully to see who can come in and who can’t.

Not many coaches think of their businesses this way (full disclosure: I didn’t in the beginning either).

Ann uses this approach, including having interested coaches, consultants and expert service providers apply to join her upcoming live two day workshop. 

Since the workshop has limited seats, and is very interactive with lots of action happening in those two days, she has to make sure that only the right people are being admitted.

So applying helps not only the person who's applying, but the others who are accepted into the workshop as well. 

If you'd like to scale up to $350k or more in months (not years) with high-paying clients and scalable programs, apply to take part by going here:

http://expertinyouworkshop.com

Marc Mawhinney