There are some restaurant chains around the world that have a crazy gimmick ...
Instead of adopting the "Customer Is Always Right" motto, they go out of their way to insult their customers!
There's “Dick’s Last Resort”, “The Roadkill Café”, and a chain started in Australia called “Karen’s Diner”, to name a few, and at these establishments the employees are intentionally rude to the patrons.
But it's all done in good fun, since the customers go there expecting to be insulted and it's all a
performance!
But I'm seeing a trend in the online space that I call "Insult Selling", which is much different.
Instead of both parties being "in on the joke", marketers try to get prospects to open their wallets by first
insulting them, then they make their pitch.
I've encountered this first-hand (and I've talked with other coaches who have as well), and in my opinion it's a crappy way to try to grow your business.
So I've decided to share a
better alternative to "Insult Selling" in the September issue of my Secret Coach Club newsletter.
In addition to this topic, I'm including lots of other stuff to help you get more coaching clients inside its pages.
It's
being released this Friday, but when you join Secret Coach Club you'll get INSTANT access to the SCC Vault and everything in it since I opened the doors way back in March 2017 - including 78 monthly back issues of the newsletter, bonus reports, interviews, etc!
Get started here:
http://secretcoachclub.com
Marc Mawhinney