Last month everyone was going crazy over the solar
eclipse.
I guess it was cool, but I thought the whole bruhaha about it was a little much ...
(I think the same about Taylor Swift and her music, sorry Swifties)
But there were some smart marketers who took advantage of the media hype around an eclipse that lasted a whopping three minutes, and they used it to
get new clients and customers into their businesses.
They employed a strategy that I've taught about for years called "newsjacking", and I'm going over it in the May issue of my Secret Coach Club newsletter.
That issue was just published, and you can check it out and put what you learn into action by subscribing here: