The #1 objection that I hear from coaches about raising their fees is they'll sell less that way.
There's a misguided belief that by keeping prices low they'll fill more client spots, which isn't always the case.
Higher prices can mean more sales.
And it can also mean working with clients who are a better fit for you and don't make you want to pull the hair out of your head.
One example is Bruce Lee, who at one time couldn't sell martial arts lessons to his target market - despite being incredibly good at what he did and almost giving the lessons away.
When he increased his prices by 10x, he instantly filled his practice ... and with some of the biggest names in Hollywood begging to work with him, like Steve McQueen.
I'm going to share more about Lee's story and teach how you can increase your fees, feel good about it, and sell more of your programs and products in the October issue of the Secret Coach Club hard copy newsletter.
It heads to the printer soon, so the deadline to subscribe is this coming Wednesday night at midnight EST:
Marc Mawhinney
PS: all Secret Coach Club subscribers get to "pick my brain" by email whenever they have a question, so if you're struggling with your fees I can help you work through that ... just subscribe and shoot me an email!