Last year I watched “The Umbrella Academy” on Netflix.

Although it’s about a group of superheroes, and I’m usually into that type of stuff, the trailer didn’t grab me at first.

So I held off and watched something else.

But in the weeks following its release, Netflix beat me over the head with promotion for the show.

If I logged in, it was right at the top of the screen with a big banner trailer that was impossible to miss.

And then I started hearing everyone talking about it (including the woman who was cutting my hair back then). 

The constant promotion combined with the word-of-mouth convinced me to give the show a whirl, and I liked it. 

Is there a lesson in this for coaches and entrepreneurs?

I think so …

 

You need attention! 

I’s a noisy marketplace out there, and you have to hammer your market with your message to cut through that noise.

Don’t expect to only put up one social media post, or send a single email, and have people throwing open their wallets to buy from you.

It’ll take consistent effort over time.

 

Rome wasn’t built in a day. 

 

I’ve had people tell me they followed my stuff for 6 months, a year, or even a few years before they took the next step and bought something. 

 

A guy who is great at getting attention, and helping others do the same, is Simone Vincenzi. 

 

Simone went from being a server in the restaurant industry who couldn't speak English to an authority in the online space - building a multi-six figure business and partnering with some of the biggest names out there (like Gary Vee and Les Brown). 

 

He's helped a lot of people get attention, and he and his partner Miichelle Raymond will be doing a free training next week called "The Top 4 Strategies To Get Known In Your Niche Without Spending Thousands On PR and Paid Marketing" ...

 

It's happening on Thursday, October 29th at 1 pm EST and if you want to garner more attention you can save your seat for it here: 

 

 

Marc Mawhinney