How hot are you right now?

 

I don’t mean “hot” on the attractiveness scale, or your temperature.

 

The heat that I’m talking about is something different.

 

It’s something that once obtained, pulls people towards you who eagerly open their wallets to buy from you.

 

You don’t think such a thing exists? We see it in action every day in the coaching world: some amazing coaches out there are broke because they’re poor marketers (no heat), while strong marketers who are only so-so coaches are crushing it.

 

Why? Because those from the latter group have heat!

 

Ari Gold, the Hollywood agent extraordinaire from "Entourage" explains heat this way:

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"Heat is a kinetic, volatile, temporary bubble of energy that engulfs what it is you’re selling – tipping the scales of attraction in your favor … Heat adds a layer of excitability to the demand side of the equation, triggering buyers to place a disproportionately high value on a product, giving you leverage to demand more.

 

Buzz. Momentum. Juice. It’s all the same. You’re catching lightning in a bottle and selling it before you hear the thunderclap. Remember, people may eat a steak for the taste, but they buy it for the sizzle" 

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I’m not suggesting that you model yourself 100% after Ari, since he gets on a lot of people’s nerves. But he’s bang on when it comes to selling.

 

If you can’t put yourself and your offerings out there in an attractive way, it doesn’t matter how good you are.

 

People are drawn to heat, and if you'd like to ratchet yours up check out the live workshop that Simone Vincenzi and Michelle Raymond are doing this Thursday at 1 pm EST. 

 

They'll be showing how to get more eyeballs on your offers (without any advertising) and you can save your seat for it here: 

 

 

Marc Mawhinney