Last week I did something that many would consider to be "crazy"
I bought a $500 (USD) book.
And that was a discounted price - since I subscribe to the author's print newsletter I got it for 50% off, so its actual price is $1000.
When I told my girlfriend what I paid for a single book she almost fell off her chair!
So what's so special about this book?
Is it 10,000 pages long?
Does it contain the secret to life?
Does it guarantee a million dollars in 30 days?
Nope.
It's only 400 pages (of large font) ...
it doesn't give any magical secrets about life either ...
And the author was upfront in the sales letter that it's not a get rich-quick-thing and to put what I learn inside its pages into action will take a lot of work.
But I invested in it because the author has been a big part of my business growth over the years. If I had a "Mount Rushmore" for people who have influenced my business, his face would be carved on the side of that mountain.
Buying it was a no-brainer since I know it'll help my business immensely in 2021 and beyond.
It'll make me a heck of a lot more money than 500 bucks.
I think it was a steal and I should have paid him a lot more (just don't tell him that).
I don't look at the number of pages in a book when determining value - I've purchased plenty of 500 page duds, and gems that were just 100 pages long.
It's not the size that matters, but what's between the covers (and putting that into action).
The same goes for my Secret Coach Club hard copy newsletter.
Each month's issue is only 16 to 20 pages, but it's exclusive stuff that you won't find in my emails, on my social media, or anywhere else.
I talk to my subscribers like they were clients of mine, and I don't hold back.
A subscription is $97/month or $997/year, but you can make a lot more than that by taking action on what you learn.
The November issue heads to the printer in a few days, so grab it before the Saturday night deadline by going here:
Marc Mawhinney