In today's noisy online space, you have to show up every single day with engaging content.
If you want your content creation efforts to go more smoothly, you need two things:
1) Do something you enjoy doing ...
If you don't like *how* you're creating content, you're not going to stick with it consistently.
For example, if you don't like writing emails (and the thought of it makes you want to drive your head through a wall), focus on something else like videos or podcasts.
The next part ...
2) Do something that works!
You might enjoy opening your window and yelling at strangers passing by your home; "Buy from me! Buy from me!"
That could be your favourite activity in the world, and you could do it all day long until the cows come home.
But just because you enjoy doing that doesn't mean it's going to work.
You could fluke out and get some business, but I doubt the yelling-out-your-window method will be an effective one.
So there you have it - when deciding on your content creation, remember to pick something you enjoy doing and something that actually works ...
If you want to get more clarity (and accountability) around your content creation, check out my mastermind here:
Marc Mawhinney