Humans perform better when they have targets to aim for.
For example, the Amsterdam Schiphol Airport used to have a problem with the cleaning expenses for the men's washrooms.
Men were having trouble aiming for the urinals, and it took a lot of time for the cleaners to take care of the mess on the floor.
So the airport came up with an interesting solution.
They etched a realistic image of a fly in all of their urinals, and it almost instantly reduced the amount of spillage by 80%.
It was so effective because it gave men something to aim for - nobody is particularly fond of flies, so the men did their bit for humanity to wipe out the annoying insects by aiming at them.
The same goes for setting business targets.
If you wander around without anything to aim for, your results will be lacklustre.
Take joint ventures, for example.
If you throw out a lukewarm statement like "I want to do a lot of joint ventures in 2021", you aren't being specific enough.
But if you say that you'll do 12 of them next year it gives you a "fly" to aim for.
I set a goal to do 24 JVs in 2020, and I beat that (I ended up doing 30 this year).
If you'd like to learn how I did it, I teach everything you need to know in my new Flat Fee JV program.
It's now open for business, and at a $100 discount if you get it before the December 31st deadline:
(use promo code "NBC" at the checkout to get the discount)
Marc Mawhinney