When choosing your joint venture partners, it's important to have criteria to use.
For me, I have three simple ones:
1) Their offer must be relevant for coaches, since those are my people.
2) Their offer has to be valuable and give the results that they claim (since I’m attaching my name to it).
3) Their offer can’t be something too similar to other joint ventures that I’ve done recently ...
(So if Trojan condoms comes a knocking, I'll probably say "no")
I judge all potential partners against these, and it's made things go very smoothly over the last few years.
If you're ready to do more joint ventures and are open to adopting a unique way of doing them, grab my new Flat Fee JV program which just became available.
The best part is you can get it for a $100 discount before December 31st ... here's the link (use the promo code "NBC" at the checkout to get the discount):
Marc Mawhinney