My email marketing program has standard wording for when I first start writing an email to my list: 

 

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Hi

 

Thanks for being a loyal email subscriber. We appreciate hearing from you. Let us know if you ever have any questions.

 

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Could you get any more impersonal than that? 

 

And another question: 

 

Does anyone actually believe that the sender is mailing out a unique, individual message to them? 

 

Things have changed a lot online over the years. 

 

In the past, the little "first name" thing might have worked. 

 

"Oh look, he/she's emailing me personally!" 

 

And another trick that used to work (and probably still does, unfortunately) - email marketers using subject lines like "Re: that thing we talked about yesterday", or "Re: tomorrow". 

 

"Re:"s suck! 

 

They might get the person to open that email, but they're going to quickly know that it was all a ruse and there's a snowball's chance in Hell that they actually become a client or customer after that. 

 

There's also the false scarcity one, where someone is selling a digital product but announces that there are "only 10 left!"  as if it's a physical product sitting in their warehouse (ha!) 

 

And finally, another one that stands out is the magical shopping cart that re-opens the day after it closed, because of "unprecedented demand" (as if they hadn't planned to do that in advance). 

 

Going forward, I strongly believe that a fewer number of folks will be fooled by lame tricks like this and will demand more in the online space. 

 

You may say I'm a dreamer, but I'm not the only one ... 

 

Anywhoo, one place where we're keeping it real is in my Coaching Jungle Mastermind. 

 

Members get honest, no-fluff feedback from myself and the others in the group as they grow their coaching business. 

 

More details here: 

 

 

Marc Mawhinney