As I was recording episode #700 for my podcast (with guest Ben Settle, release date next Monday), we got into a discussion about "negative striplining". 

 

According to Ben, it's when you're: 

 

"Being MORE negative than your prospect, lead, customer, or would-be client about which you are attempting to persuade or influence them to do ... the general rule is, the more skeptical your prospect, the harder the stripline" 

 

So you're doing the opposite of what most people do in sales ... you're almost trying to convince the other person not to buy what you're selling (and ironically, you can sell more this way!).

 

Looking back at my own business, I realize that I've been doing negative striplining without even knowing it had a name.  

 

In a lot of my sales copy, and conversations, I try to push away people I don't want to work with (ie: the get-rich-quick types, lazy ones who aren't willing to roll up their sleeves, and ones that get off on a hit of dopamine by buying something but never seem to take action on it). 

 

I've also used it when talking with potential joint venture partners. 

 

Awhile back I had a call with one, and near the end of it he asked:

 

"What guarantees do you give with your partnership packages Marc?" 

 

I answered: 

 

"There are no guarantees in life, only death and taxes ... and COVID, it would seem" 

 

He laughed and I continued with: 

 

"I CAN guarantee that I work very hard for my partners and I'll promote the heck out of you during our campaign to get you the most exposure possible" 

 

Here's the thing - I can only guarantee things that I can control, like the amount of exposure I give a partner (daily emails, podcast/Facebook Live interviews, social media posts, etc). 

 

But if they have an inferior product or service, or a broken process to convert leads into sales, I can't do anything about that. 

 

The partner came on board, we had a great campaign and a lot of fun, and it worked out beautifully. 

 

If you're struggling with sales, give the "negative stripline" a shot - you'll stick out like a sore thumb by doing the opposite of 99.99% of entrepreneurs in the online space. 

 

Alright - if you'd like to partner up and have me promote the heck out of you too, I have a select number of JV openings for this spring. Details here: 

 

 

Marc Mawhinney 

 

 

 

PS: My podcast’s sponsor, Get It Together Masterminds, is now offering a free PDF that shows how to get 9x the prospects to raise their hand and ask for more details from you ... grab your copy by going here: 
 
www.NaturalBornCoaches.com/riskreversal