I invited a partner of mine, Tom Matzen, back to the podcast today to share his wisdom on this subject
of strategic alliances.
Tom revealed the 7 key questions you need to ask yourself, and others, to avoid getting burned when partnering with someone. He even gave away an amazing free resource during the interview that you'll want to get in your hands.
In this episode you’ll learn:
- A valuable lesson that I learned about the way to structure joint ventures
- Why, when done right, joint ventures and strategic alliances are the fastest way to grow your business
- The reasons that you first have to understand what’s in it for the other person before starting a partnership
- The importance of having a strong internal champion to work with, and a recent example of this from Tom’s business
- Why you need to be aware of your partner’s “ROI Hurdle Rate”
- How to start using your intuition in the decision-making process ...
Here's the link to give it a listen:
Marc Mawhinney
PS: During the interview Tom gave away "8 Legal Templates for Joint Ventures & Strategic Alliances", and you can get yours here: