An ad that explorer Ernest Shackleton placed in the newspaper when he was looking for men to join his team for his
expedition to The Antarctic:
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“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”
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By putting it all out there, Ernie could be sure that those who replied were tough buggers who wouldn’t cry and want to turn around at the first sign of a snowflake.
Those men knew the risks going in, so they were better prepared mentally when the inevitable challenges hit.
I've just opened up some 1:1 spots for coaches who want my help getting more clients into their businesses, and I've re-written Shackleton's ad for it:
"Coaches wanted for a crazy business-building journey. Your guide is expensive. This will take lots of work and there will be inevitable ups and downs. More coaching clients and a stronger business in the event of success ..."
If you'd like to join me in working directly together for the next 12 weeks, book a call so we can talk about it here:
Marc Mawhinney