While I never say that coaches *have* to do something to be successful (there are plenty of ways to skin a cat
after all), it's hard to argue against having a group coaching program.
Group programs allow you to help more people and bring in a lot of additional revenue (and as the saying goes, "it's hard to light up the world if you can't pay your light bill")
When you only have a 1:1 offering, if the prospect isn’t a fit for that then you’ve probably lost them.
But when you have a group program, you can whip that out of your back pocket.
“So my 1:1 isn’t the right fit for you … would you like to hear a way to get my help for about half of what I charge for my 1:1?”
I’ve never had anyone say to me; “Nah Marc, I don’t want to hear about that”.
If you only have a 1:1 offering, you’ll be tempted to cut your fees so you don’t lose a potential client.
So a group program helps you defend your 1:1 fees. If someone is trying to haggle, you propose your group program (or cut them loose altogether, since that could be a red flag and not someone you’re going to have fun working with).
If you're interested in starting a successful group program, but you don't know how, check out the training that Ron Reich is doing next week.
in it he's going to teach how to fill a high-end group coaching program in under 60 days with a proven system that he uses with all of his clients.
It's happening on Thursday, July 22nd at 12:30 pm ET. Register here:
Marc Mawhinney