Leads are important for any business.
When I think of leads, I’m reminded of the movie Glengarry Glen Ross.
It’s about a real estate office where sales people compete for the coveted “Glengarry Leads” – the hottest leads that are reserved for “closers”.
In the most famous scene of the movie, Alec Baldwin teases the sales staff with them (the top performer for the week gets a Cadillac Eldorado, second place gets a set of steak knives, and everyone else gets fired).
Leads are such an important part of the film that the word is in the script 83 times!
You may think that’s just typical Hollywood exaggeration, but I don’t think it’s far off the mark.
Leads are the oxygen of all businesses. Without them there are no sales, and without sales there are no profits.
The same thing applies to coaching businesses.
If you want to be a successful coach, you need to have a consistent source of qualified leads flowing in.
If you'd like help in this area, check out the free webinar that Terri Levine from Heartrepreneur is doing next week.
In it, she'll be showing how to get a steady flow of leads coming into your business - learned from her 25 years of experience (where she's helped over 6000 students and clients!).
It’s happening next Wednesday, July 14th at 2 pm EST and you can register for it here:
Marc Mawhinney