Agatha Christie's book "And Then There Were None" follows the troubles experienced by 10 strangers who
are summoned by a mysterious person to a remote island.
One by one they're picked off (murdered), hence the title of the book.
It kept me guessing right until the end, which any good mystery should do (it's sold over 100 million copies, so Christie did something right with it).
Keeping people guessing is great for a mystery novel, but it's not so great for a coaching business.
If people don't know what you do within a few seconds of being on your website, or from taking a look at what you're putting out on social media, then you'll have to do better.
You want them to instantly know what you're about.
No guesswork.
No head scratching.
No doubt.
A big part of my Secret Coach Club is helping you get clear on who you serve and how you do it.
Once you have clarity on that, it'll make it a heck of a lot easier to get clients.
The August issue will help with this, and in it I'll be sharing the business (and life) lessons that I've learned from Stan Lee.
It heads to the printer tomorrow night, so there's still time to subscribe.
Get started here (deadline is tomorrow at midnight EST):
Marc Mawhinney