The words that you use matter.
Words persuade, and can mean the difference between making the sale or not.
Yet most coaches and entrepreneurs give little thought to their choice of words.
You ignore them at your own peril ...
The interesting thing is the right words aren't necessarily the longest or most complex.
It's actually the opposite!
Steve Jobs used to express complex ideas using simple words that were at a grade three level (other leaders like Elon Musk and Richard Branson do the same).
Successful politicians also use simple words to communicate their ideas.
I came across a study showing the most persuasive words in the English language. I decided to put that list to the test, and inject more of those words into my sales copy.
I've been getting better engagement and sales since doing that, and I don't think that's an accident.
Anyways, one way to be more persuasive is to subscribe to my Secret Coach Club newsletter.
Every month you'll get exclusive advice and strategies to bring in more coaching clients and customers.
The deadline to get your September copy is tomorrow at midnight EST.
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Marc Mawhinney