About five years ago I came across a weird story online while scanning the news ...
NFL Hall of Famer Warren Sapp was lobstering in Florida when he got bit by a shark!
At first glance this might seem like one of those odd stories featuring a pro athlete or celebrity where you raise your eyebrows and say "wow that's crazy" ... and then you move on with your day.
But I took that story and turned it into content for my business, and I've recycled it to use it multiple times over the years as well.
That crazy shark story has gotten me additional business, all because of a news "hijacking" thing that I often do.
If you'd like to learn how to incorporate the news into your business to draw more clients and customers in, I'll be sharing the details in the upcoming issue of my Secret Coach Club newsletter.
Hop in the water before next week's deadline by going here:
Marc Mawhinney