A quote from Douglas Coupland:
"A bland smile is like a green light at an intersection, it feels good when you get one, but you forget it the moment you're past it"
About that, there's a temptation for entrepreneurs to keep things bland, to not risk offending potential clients.
I see this a lot in my world, with coaches adopting a very
"corporate" tone and removing any hints of personality from their content.
My advice?
Throw caution to the wind and not worry so much about showing your personality.
Sure, you'll push some people away, but they'll be replaced by those who appreciate what you're doing.
So I like to mix up my stuff by posting personal opinions, memes, dad jokes, and puns that aren't everyone's cup of tea but reflect my (admittedly) dry sense of humour.
Awhile back I got this comment, which backs up my point:
"I've literally been offering my book writing services in my profile posts AND mixing up my posting
with goofy things mostly from emulating how I see you showing up in your own profile ... just thought I'd let you know"
Good job to him ... and if you'd like my help structuring your coaching business to do the same check this out:
www.nbcprogram.com
Marc Mawhinney
PS: I’m currently doing “value calls”, where I’ll learn what your goals and challenges are, give you actionable advice, and see if The Natural Born Coach program is the right fit for you (and for me, since I’m picky with who I let in). Book yours here:
www.nbcprogram.com