When's the right time to launch an offer?
There's never a "perfect time"!
You could find arguments for or against *any* date that you
choose.
For example: Want to launch something on Christmas Day?
- "What a horrible idea! People are distracted opening gifts and enjoying time with their families ... are you nuts?!?"
But instead, what about: ...
- "Great idea! Everyone else will be holding off on their launches since it's Christmas, and you'll have less competition when competing for eyeballs!"
Whenever I choose to launch something, my preferred date is "ASAP".
I don't give myself time to backtrack or delay, I just push ahead.
There is no such thing as a "perfect time", just get going
with it.
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Marc Mawhinney