Rivalries can be a powerful motivator.
Take sports, for example.
Without Larry Bird to compete with, Magic Johnson wouldn't have achieved all that he did.
Or politics, where the Democrats and Republicans play off one another and use the other side to push their people to go out and vote.
Then there's fast food, where Burger King has made a habit of trolling McDonald's with clever marketing to fire up its sales.
Back to sports (kind of ...) with wrestling.
WWE (then WWF) was at its most creative when it had to fight WCW in the "Monday Night Wars" ...
When you don't have someone or something pushing you, it's easy to get lazy.
Rivalries can work in the online space too - for motivation, but also to drive a lot of attention over to you.
If you're a coach who wants my help leapfrogging your competitors, check out the new laser coaching offer that I have.
It's open until this Sunday night, and includes some bonuses:
If you sign up for laser coaching with me before next Sunday's deadline, you'll get the rest of this year, plus all of 2026 to work with me (so that's almost 14 months,
instead of the usual 12 months)
After next Sunday the price will go up to $1997 when I offer it in the future, so get it for 50% off (just $997 now) while you can!
Get started here:
www.LaserCoachingWithMarc.com
Marc Mawhinney