Most coaches treat cold emails like spam. 

Delete. Ignore. Block.

I get it - nobody likes strangers flooding their inbox.

But here's what I figured out: 

There's gold in those pitches. 

When someone cold pitches me, I have a system.

It's gotten me new business with a simple reply. 

.
The key is I'm not typing custom responses.

I've got templates for everything.

Someone wants to be on my podcast? Copy. Paste. Done. (And I mention my JV spots)

A "Virtual coffee chat" request? Copy. Paste. Done. (And I point them to the Coaching Jungle group)

Even the "Chatty Cathies" who try to build rapport before the pitch - I've got a response that cuts through the BS and gets to the point.

Is every reply going to convert? No ... but the ones that do make this worth it.

I go over my system in the latest episode of Natural Born Coaches:

https://www.naturalborncoaches.com/podcasts/episode-958-the-no-bs-guide-to-handling-cold-email-pitches-and-messages-without-wasting-time/

Marc Mawhinney