In this episode of Natural Born Coaches, I interview Ian Gatzke, the founder of Implement AI, to discuss how AI helps coaches improve client engagement and completion rates in their programs.
What you'll hear in this episode:
- The brutal truth about course completion: Only 4% of people who purchase an
online course actually finish it … a staggering problem that affects client results, testimonials, and your business growth.
- What companion GPTs actually are: custom AI models trained on your coaching content that guide clients through doing the work in your programs …
- Real business impact: How one of Ian’s clients condensed her 12-week program down to 8 weeks using companion GPTs, allowing her to run 6 cohorts per year instead of
4 - adding $60K in annual revenue.
- What AI should NOT be doing: Ian draws a clear line - don't give AI decision-making power for things like pricing, discounts, or critical business decisions.
- The ripple effect of completion: higher completion rates lead to better testimonials, happier clients, repeat business, referrals, and customers who are more likely to buy your next program.
- Why coaches
need this: every coach Ian's worked with got into coaching to help people - but you can't help people if they don't do the work. Companion GPTs bridge that execution gap!
Here's the link:
https://www.naturalborncoaches.com/podcasts/episode-963-ian-gatzke-how-ai-companions-solve-the-4-course-completion-problem/
Marc Mawhinney
PS: Check out Ian's live workshop, "Closing the Client Execution Gap: How Established Coaching Programs Increase Completion and Retention Without Adding More Calls" ... it's happening
on Wednesday, March 11th at 2 pm EST. Register here:
www.naturalborncoaches.com/dothework