I've always been interested in the subject of fear. 

 

I used to love watching "Fear Factor", where contestants overcame their fears to do crazy things (like eat sheep's eyes, or lay in a pit filled with rats). 

 

While most people choose The Joker, my favourite Batman villain is The Scarecrow, whose main thing is about exploiting the fears of others. 

 

And when I was a kid, I got a kick out of jumping around corners and scaring friends (I still do that occasionally). 

 

When I work with clients nowadays, one of my main goals is uncovering what fears are holding them back. 

 

I don't think anyone is completely without fear - they've just learned to push past it. 

 

Take Sofia Reis, for example. 

When she was employed in the corporate world and thinking of starting a business, certain fears nagged at her: 

 

She was afraid of losing her position and status (and the stable income that went with that) ...

 

She was also afraid of what her father would think of her decision ... 

 

And she thought her friends would consider her a "loser" for not having a job. 

 

But she managed to get past those fears, build a successful business, and help lots of others do the same. 

 

If you're afraid of going for it with your coaching business, Sofia will be showing a new business model on Tuesday that can help you push past them. 

 

It's called "Nail Your System For Consistency, Clients and Cash” and you can register for it here: 

 

 

Marc