Most people need help with *something*,
and entrepreneurs fill that need.
Entrepreneurs have to solve problems, so it helps to know what's keeping their prospects up at night.
What has them tossing and turning at 3 AM, unable to sleep and driving their spouses next to them crazy?
I like to ask entrepreneurs this question because it gives me insight into what they do (and if they don't know the answer, I can suggest that they find out quickly).
When I asked Sofia Reis the question, she told me that those in her market (who are coaches) are losing zzzz's for a few big reasons:
- They don't have enough time (but they're resisting doing what they have to do to give them more of it)
- They're confused and overthinking what they have to do to reach more people
- They're frustrated by all the tech stuff and are ready to throw their laptops out the window ...
Sofia solves these problems by helping them create a new model for their business, and holding their hands to put in place a launch system that they can rinse and repeat as often as they want.
She's going to be going over this stuff in a webinar that we're doing on Tuesday called "Nail Your System For Consistency, Clients and Cash", and you can save your spot for it here:
Marc