I was recently thumbing through Seth
Godin's book "This is Marketing", and came across a gem for coaches who are struggling with the question of what to offer:
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"It doesn't make any sense to make a key and then run around looking for a lock to open.
The only productive solution is to find a lock and then fashion a key.
It's easier to make products and services for the customers you seek to serve than it is to find customers for your products and services ...
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Following this advice will allow you to avoid the mistake of spending months (or in some cases, years) creating something only to have nobody buy it.
The market will tell you what it wants, if you take time to listen and engage.
Speaking of offers, there's just a few hours left until I close down my 1:1 laser coaching program tonight at midnight EST.
A few spots were spoken for today, but there's still room ...
if you'd like to have me in your corner for the next year while we build your coaching business, you can grab it here:
Marc