Podcasting can be a great way to grow one's business. 

 

But I see a lot of people rushing into starting shows and expecting them to become magic money trees in their backyards right away. 

 

Unfortunately, that usually doesn't happen. 

 

Especially not when you miss doing essential things that you need to do to monetize your show ... 

 

I recently read an eBook that my friend (and past guest on my podcast) Ben Krueger wrote about monetizing podcasts, and I found myself nodding in agreement throughout. 

 

For example, he talks about the need to have a well-defined target audience for your show, and gives the example of two real-life podcasters: 

 

#1 is a generalist women's business coach, who has a broad focus for her show and gives advice that doesn't apply to everyone in the audience. 

 

#2 is a client of his, David Phelps, who helps dental practice owners build long-term wealth through real estate investing. 

 

Can you guess which show is doing better? 

 

#2 is getting great results, because he's clear on who he's targeting and didn't make it too broad. 

 

Ben's book covers a lot of other essential topics for podcasters, including: 

 

- Style of show 

- Length of show 

- Frequency of show 

- Title 

- Artwork 

- Intro and outro 

- Call to action 

- Equipment 

- Set up and launch 

- Promotion 

- Recording

- And a whole lot more ... 

 

I've read a lot about podcasting and this is one of the best resources on the topic that I've come across.

 

You can download a free copy of Ben's "How To Start A Podcast That Gets You More Clients" by heading here:

 

 

Marc