If you've spent anytime in the coaching
world, you've heard the word "niche" a lot.
(I'm guessing you've also heard "hack", "funnel", "manifest", and "authenticity" a lot too)
I get why the word is tossed around so often, because niching-down is a good way to get traction with your business.
Most coaches I talk with "get" the value of niching, but still hesitate doing it.
They over-think it, treat it like they're choosing a life partner, and end up stuck.
There's no need to turn the niching process into a six month, one year, or multiple years of soul-searching.
You aren't married to your niche ...
Choosing one today doesn't mean that you're going to do it until the end of time - I know successful coaches who have changed course three or four times over the years as their businesses have evolved.
But niching down can get your business rolling and then you're off to the races.
Since so many coaches are struggling with niching down, I'm making the October issue of Secret Coach Club a special "niching issue" to show how you can nail yours without the usual head-scratching and frustration (the process I share usually takes just a few hours, or a day or two at most).
It's going to be an extra-size one, which will also include a list of 100 potential niches for you to consider and a bonus interview transcript with a niching expert which won't be available anywhere else.
The deadline to get your hands on it is Monday at midnight EST, then it's off to the printer.
To nail down your niche, subscribe here:
Marc Mawhinney