I have fond memories of the first time I
ate at a Five Guys restaurant (there aren't any in my neck of the woods unfortunately).
While I was there, I noticed something about the place ...
It has a super simple menu!
It basically has burgers, fries and milkshakes.
It's not like The Da Vinci Code - you don't need to decipher it. it doesn't have 100's of different types of foods to appeal to everyone, yet it's super-popular and has a very loyal fan base.
Coaches can learn a thing or two from Five Guys' approach.
I'm seeing coaches with so many offerings that it's hard to tell what they do exactly.
If you need a spreadsheet to track your offers, you probably have too many and it's going to lead to the "deer-caught-in-headlights" look from your prospects.
This fall I've been busy simplifying my own menu, and that meant making some changes with my websites so they're easier to consume.
A few weeks back I launched a simplified website for my podcast, and yesterday I unveiled a new website for my coaching products and services.
Hop over to check it out, and while you're there you can grab a new free resource showing how to convert more of your discovery calls into clients:
Marc Mawhinney