It takes some time to build a successful coaching business. 

 

You can't expect to do one week of emails, or a few Facebook lives, or release a couple podcast interviews and then suddenly be swamped with clients and swimming in a vault of gold coins like Scrooge McDuck. 

 

It's best to prepare, have a plan, and be patient while "priming the pump" 

 

It reminds me of the movie "The Incredible Burt Wonderstone" (a hilarious and underrated film, in my opinion): 

 

The title character, played by Steve Carrell, goes from being the top magician in Las Vegas to a has-been, and has to reinvigorate his act to get back on top. 

 

Anton (his magician partner) comes up with a new trick called "The Hot Box", where the two have to spend a week suspended in a glass box high above the streets of Vegas. 

 

Anton prepared for the trick in advance, practicing his breathing and meditation. He went in with a plan ... 

 

Burt didn't prepare at all because he thought it'd be a piece of cake. How hard could it be to stay in a hot box? 

 

But after just 20 minutes, Burt freaks out and starts kicking at the glass walls keeping them enclosed, and (spoiler alert) they fall to the ground.  

 

Massive fail. 

 

A lot of coaches remind me of Burt - they think it'll be easy to get clients, but struggle and then start panicking. 

 

Best to have a plan going into it so you won't freak out and blow it. 

 

If you'd like help with your coaching business, here are the ways I can help: 

 

 

Marc Mawhinney