A few months back I made a big change with my websites.
In the past, I kept everything on my main Natural Born Coaches site. This included hundreds of podcast episodes, blog posts, coaching offers, and a collection of other stuff.
In time that site accumulated a lot on it, and I worried that it was a muddled experience for potential clients and customers.
So I decided to do things differently:
NaturalBornCoaches.com got a facelift but also lost a lot of weight by only focusing on my podcast content ... and a new site (Marc.coach) was launched to focus solely on my coaching programs and products.
The result was a less-cluttered experience for visitors.
I'm all about the KISS principle (KISS = "Keep It Simple, Stupid" ... or the nicer "Keep It Sweet and Simple").
My advice? Step back every so often and put yourself in your prospects' eyes to ensure their journey is a smooth one.
There was a lot that went into those changes and others that I made for my business in 2019, so December's issue of Secret Coach Club will be a year-end review where I'll walk subscribers through everything I did to give them ideas for their businesses.
It goes to print this weekend, so the deadline to get it is Saturday night at midnight EST.
Subscribe here:
Marc Mawhinney