I once heard about a crazy marketing strategy that involved toothpaste.

 

Back in the 1950's, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. 

 

He offered to sell the idea to the company for $100,000, but was turned down. 

 

But a short while later, the company decided to roll the dice and went back to the man to accept his offer. Contracts were drawn up, the money was paid, and he handed them an envelope with a small piece of paper inside. The paper read: 

 

"Make the hole bigger" 

 

Making the holes in their tubes bigger meant that more toothpaste would be released every time they were squeezed, so customers would have to replace their toothpaste more often. 

 

I love hearing stories like that, and the other day an email hit my inbox that was also out-of-the-box and so crazy that it just might work for coaches. 

 

I instantly saved the email to an "Ah Ha" folder that I have on my laptop, and I knew that I had to include it in the February issue of my Secret Coach Club newsletter.

 

In this issue I'm sharing what was inside the email, how coaches can use it in their own businesses, and challenge my subscribers to give it a try and to let me know how it works for them. 

 

If you're open to trying this crazy strategy in your business, subscribe by this Friday night to get it: 

 

 

Marc Mawhinney