Life is short, so you should have fun with your business and do things you like doing in it.
It also means working with people you want to work with, and avoiding the dreaded "clients from hell" ...
I've been fortunate to work with great clients since I started my coaching business, and I can say that I haven't had any nightmare ones (knock on wood).
But it helped that I established clear boundaries early on, and identified who my ideal client is. I then judged potential clients against that criteria and I didn't accept those who weren't the right fit.
Other coaches haven't taken this approach, and they've suffered for it.
I came across a website recently that would be funny if it wasn't so sad. It's called "Clients From Hell" (www.ClientsFromHell.net) and it's a collection of stories from demanding clients who have driven their service providers (in this case, designers) crazy.
If you're ever looking for inspiration to establish clear criteria for who you work with, that site will do it!
Anyways, one of my entrepreneur friends told me about a simple addition that he made to his website years ago that acts as a shield to chase away those he doesn't want to work with.
The cool thing is this "shield" also draws the right people to him - including a husband and wife team who were his dream clients and who hired him *because* of what they read on his website.
In the February issue of Secret Coach Club, I'm going to share what he did so you can do the same with your website.
It goes to the printer in a few days, so the deadline to subscribe is Friday at midnight EST:
Marc Mawhinney