During its successful nine season run, "Seinfeld" was known as "a show about nothing".
Despite this moniker, I've found some golden nuggets buried inside a number of episodes.
I've applied one strange, memorable lesson from a certain episode into my business (and personal life) that made a big impact.
No, it has nothing to do with being "the master of my domain" ...
Or "The Soup Nazi" ...
Or Jerry's feud with Newman.
Believe it or not, this lesson came from the hapless George Costanza, and I make a point of watching the clip of it on YouTube from time to time to reinforce it and ensure that I don't forget.
I'm going to share what I learned from George and how it can help you too inside the February issue of the Secret Coach Club hard copy newsletter. In addition to that:
- There are three ways you could be shooting yourself in the foot right now with your prospects and clients, and not even realize it. I reveal what they are and how you can instantly correct them.
- I've seen a lot of unique strategies used by coaches over the years, but one hit my inbox recently that was completely off-the-wall and so stunningly effective that I have to share it (I'm going to be using this in my own business too)
- A way you can identify your ideal coaching client (and chase away the ones who will make you miserable)
- I'm opening up my mailbag and answering a question that I received recently around podcasts and whether coaches need to have one or not.
- Finally, after 3 years of publishing Secret Coach Club I'm increasing the size of each issue to accommodate a new section that I call "Marc's Musings", which is a place where I can let loose about things on my mind that don't always fit into the usual sections of the newsletter but that I think can benefit subscribers' businesses (and possibly change how they think about things).
The issue goes to the printer soon, so the deadline to get all this is this Friday, January 31st at midnight EST.
You can subscribe here, but if it's after January 31st then "no newsletter for you!":
Marc Mawhinney