I'm a fan of coaches keeping their offers simple.
If you have 178 different ways to work with people, you'll confuse the market.
Overload your prospects with choices and they'll get that "deer caught in headlights" look and move on.
You shouldn't need a big spreadsheet to track your offers - my goal is to be able to fit mine on a little yellow sticky note, and if I can't do that anymore it's a sign that I need to tighten things up and trim the fat.
Ironically, having fewer options will usually lead to more sales. But ...
There's a problem if you have just one offer!
Lately I've been talking with a lot of coaches who only have a 1:1 package and nothing else, so if that's not a fit then they lose opportunities.
If you're looking for another way to help clients, without getting bogged down for months creating an online program, then you should consider having a laser coaching package.
Last year Rob Goyette walked me through how to do it, and I filled 14 spots the two times that I offered it using his advice.
The best part? It's not that difficult to set one up and sell the spots ... if you know what to do.
Rob is the master of laser coaching and has figured out the best way to create, sell and deliver it. If you'd like to learn his model, you can do so here:
Marc Mawhinney