A question was recently asked about how to make the second half of 2020 better than the first, and here's my advice: 

 

 

I've been in this game a long time, and every year I see coaches go MIA once the temperature heats up and it's beach/cottage/boat/vacation time. 

 

I suspect it'll be even worse this year, since people have been kept inside by draconian government lockdowns for months and are eager to escape and get outside for fresh air and freedom now that things have started to ease up in many places. 

 

Coaches who take their foot off the gas for the summer months like to justify it by saying "Well, nobody buys in the summer ... I'll wait until fall to start back up!", but I've found the summer months to be some of my busiest. 

 

My business keeps rolling in the summer because I treat it like the rest of the year and continue to market and sell even when it's hot outside. 

 

Going further into the year, I see coaches writing off November and December, with the excuse that prospects aren't buying since it's so close to the holiday season. 

 

Again, this is a convenient excuse. If you take time off late in the year, it'll become a self-fulfilling prophesy and your bank account will suffer. 

 

Don't make the mistake of thinking the fall is the only time to make money for the remainder of this year ... if you want to have a strong second half of 2020, be open for business all six remaining months and not just a few of them. 

 

Want to make more revenue in the final half of this year than you did in the first? Then check this out: 

 

 

Marc Mawhinney