My thoughts on why so many coaches are hesitant to niche down: 

 

1) Coaches like to help people, and they want to help everyone out there. 

 

2) They fear that by narrowing their focus they're leaving potential business on the table and losing money ...

 

In both cases the opposite is true - by staying broad and general, they'll work with fewer clients and make less!  

 

Once one's head is wrapped around this, the next question is "how do you choose a niche?" 

 

If you're interested in learning from someone who has been teaching coaches about niching for years, check out the live training that Karen Cappello is doing on Thursday, July 23rd at 1 pm EST. 

 

You can grab your seat for it here (a replay will be sent to those who register): 

 

 

Marc Mawhinney