"Normalization" often has a negative connotation, with people objecting to something and saying "Don't normalize that!"
Or in 2020, there's the government forcing citizens to do something because, well, it's just the "new normal" ...
I was talking with Jeanne Omlor about a different kind of normalization yesterday - a positive kind.
She was telling me about how coaches can (and should) normalize big revenue numbers for their businesses.
When she had her first 6-figure month ($159,000 actually), it made it normal for her to hit those kinds of numbers more often, and she's strung together multiple months like that since.
And there are her clients, who hit five figures once and then do it consistently because they've normalized those kinds of results.
It reminds me of Roger Bannister breaking the 4-minute mile ... it was thought to be an impossible feat, but once he achieved it in 1954 a bunch of other runners did it in the next year or two.
If you're a coach who'd like to make it a more common thing to have big months, check out the training that Jeanne just released which shows how.
Coaches making big money for the good they're doing? That's a "new normal" I can get behind ...
Here's the training:
And here's the doc for it as well:
Marc Mawhinney