A strange trend that I see happening a lot more lately:

- I get a cold email pitch from a service provider I don't know, which includes a long (10-20 minute) video claiming to show how they can help my business and often in a condescending tone about how much money is being left on the table by not working with them.

- I don't watch the video, because frankly I don't have time, nor do I reply (if I replied to all cold pitches I'd be on my email 24/7 and wouldn't get anything else done).

I then get follow-ups from the stranger every day or every few days, checking back to see if I watched the video and if we can hop on a call to discuss.

Hey, I get the importance of persistence and follow up, but:

1) Expecting someone to devote a lot of time consuming a cold pitch is unreasonable (and frankly, annoying)

2) If the recipient doesn't respond to the initial cold pitch, it's telling you that they're not interested. Move on ...

Seems like a bad way to try to get new business IMHO (and makes you feel like you're being chased by a hungry hyena that hasn't had a decent meal in a week ...)

 

If you're looking for the right way to get more coaching clients, we share lots of ideas in The Coaching Jungle Mastermind group. Every member gets dedicated hot seat time on each call, so there are plenty of opportunities to brainstorm with the others. 

 

We currently have an opening, get the details here: 

 

 

Marc Mawhinney