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John Wooden's sales approach

Published: Thu, 05/09/24

Updated: Thu, 05/09/24

John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he…

There's nothing "lukewarm" about this partnership

Published: Wed, 05/08/24

Updated: Wed, 05/08/24

A “lukewarm” joint venture is one where you do a little bit of promotion for it (the odd email or social media post), but you really just dip your toe…

My "Super Partner" spot is available!

Published: Tue, 05/07/24

Updated: Tue, 05/07/24

I only have one "Super Partner" that I give massive e posure to across many platforms and places for a full year (365 days) ... and that spot is…

The best books that I've read so far in 2024

Published: Sun, 05/05/24

Updated: Sun, 05/05/24

In every December year-end issue of my Secret Coach Club newsletter I give a list of the best books that I read that year, and it's always one of the…

Riding hot topic current events to make more sales

Published: Fri, 05/03/24

Updated: Fri, 05/03/24

Last month everyone was going crazy over the solar eclipse. I guess it was cool, but I thought the whole bruhaha about it was a little much ... (I…

The "virtual roundtable" strategy

Published: Thu, 05/02/24

Updated: Thu, 05/02/24

Over the last decade I've met lots of cool folks in the online space. One of them is Kevin Thompson, who I call the "Kevin Bacon of Coaching" (as in…

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